Email marketing that looks and sounds like your brand & knows when to show up
From newsletters and welcome sequences to intelligent automations built around your customer’s behaviour; we create email marketing that considers every stage of the journey.
Whether you need the strategy and setup to take things forward yourself, or want us to plan, create, send and optimise your email marketing on an ongoing basis, we can build an approach around your business, your audience and what you want email to achieve.
Other services
Campaigns
Newsletters, launches, promotions, announcements and content-led campaigns that give you a good reason to land in someone’s inbox — and give them a good reason to open it.
Campaigns
Newsletters, launches, promotions, announcements and content-led campaigns that give you a good reason to land in someone’s inbox — and give them a good reason to open it.
Strategy & Segmentation
Customer journeys, audience segments, campaign planning and lifecycle strategy that help us decide who should receive what, when and why.
Automated Flows
Welcome sequences, onboarding, abandoned baskets, post-purchase emails, replenishment reminders, win-back campaigns and more — planned around the actions your customers take.
Ongoing Management
Planning, copy, design, scheduling, testing, reporting and optimisation for businesses that would rather have us keep things moving.
Need ongoing support?
Many of our clients choose to work with us on a monthly retainer, giving them access to ongoing support as their business grows. Whether it's emails, social, graphic design or website support, retainers provide a flexible way to keep your brand moving without starting from scratch each time.
Strategy & Segmentation
Customer journeys, audience segments, campaign planning and lifecycle strategy that help us decide who should receive what, when and why.
Automated Flows
Welcome sequences, onboarding, abandoned baskets, post-purchase emails, replenishment reminders, win-back campaigns and more — planned around the actions your customers take.
Ongoing Management
Planning, copy, design, scheduling, testing, reporting and optimisation for businesses that would rather have us keep things moving.
Shopify+Klaviyo
For e-commerce and product businesses
For Shopify stores, we work with Klaviyo to build more sophisticated email marketing around customer behaviour, purchasing patterns and the lifecycle of your products.
From welcome and abandoned basket flows to post-purchase, replenishment, cross-sell and win-back campaigns, we can create automations that respond to what customers actually do alongside regular campaigns, product launches and promotions. Meaning emails become part of the shopping experience rather than a last minute scramble.
Welcome flows | Abandoned baskets | Post-purchase | Replenishment | Segmentation | Retention
Squarespace + Email Campaigns
For service-led and content-based businesses
Squarespace Email Campaigns allows your email marketing, audience and website content to work together in one place.
We create branded email templates, newsletters, welcome and onboarding sequences, automated campaigns and customer communications that support the wider journey. Whether you’re nurturing an enquiry, sharing useful content, promoting an event or keeping your audience engaged.
Campaign templates | Newsletters | Welcome series | Onboarding | Lead nurture | Automated sequences for E-commerce
Our process from the inside, out
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Email marketing audit
Customer lifecycle planning
Audience segmentation
Campaign strategy & planning
Branded email template design
Email copywriting
Squarespace Email Campaigns setup
Klaviyo setup & integration
Welcome & onboarding sequences
Lead nurture automations
Abandoned basket & checkout flows
Browse abandonment flows
Post-purchase flows
Replenishment reminders
Cross-sell & upsell flows
Win-back campaigns
Promotional & launch campaigns
Newsletter design & delivery
A/B testing
Reporting & optimisation
Ongoing email marketing management
Thinking about starting, or outsourcing, your email marketing? We work with businesses who…
Want smarter customer journeys and automation
Are ready to invest in email marketing
Want consistency and stand-out
Need ongoing strategic and creative support
Want to build trust at every touchpoint
Creative thinking, meets customer data
Email marketing sits at an intersection between brand, content, customer experience and performance. Conveniently, so do we.
We can look beyond the individual email to understand how it connects with your website, e-commerce store and your customers — combining strategic thinking with copy and creative that sings about your business.
A little more proof, if you need it:
Brand, UX, website and e-commerce expertise under one roof
Strategy shaped around real customer journeys and behaviour
Creative, copy and technical implementation considered together
Setup-only projects or ongoing management to suit your team
Questions we get asked about email marketing & automation
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Yes. If you already have email marketing in place, an audit is often the best place to start.
We can review your current campaigns, automated flows, audience segmentation, templates and available performance data to understand what’s working, what’s missing and where there are opportunities to improve.
From there, we’ll recommend whether you need some targeted refinements or a more substantial rethink of your email marketing strategy and setup.
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Yes. You don’t need to have worked with Studio Creates previously or have a website we’ve designed.
We can take care of ongoing email strategy, campaign planning, copy, design, scheduling, automation, reporting and optimisation, or work alongside your existing marketing team to provide the areas of expertise you need.
We’ll usually start by auditing what’s already in place before agreeing the right level of ongoing support.
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Absolutely. You don’t need to throw everything away and start again.
We can review your existing email automation strategy, including triggers, timing, segmentation, content, creative and performance, to identify where individual flows or the wider customer journey could work harder.
That might mean refining existing automations, filling gaps in the journey or introducing new flows around customer behaviour and lifecycle stages.
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Yes. We use the data available within your email marketing platform to understand how campaigns and automations are performing and where improvements could be made.
Depending on your goals, we can refine audience segmentation, timing, subject lines, content, creative, calls to action and automated customer journeys, then test and learn from what happens next.
The aim isn’t to chase one arbitrary metric. It’s to continually improve how email contributes to your wider marketing and business goals.
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Yes. We work with Klaviyo for Shopify email marketing, either establishing a new setup or developing an existing one.
This can include email strategy, audience segmentation, branded templates, regular campaigns and automated flows such as welcome, abandoned basket, post-purchase, replenishment, cross-sell and win-back sequences.
We can set everything up for your team to manage or provide ongoing campaign management, reporting and optimisation.
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We work with Squarespace Email Campaigns for service-led, content-based and appropriate Squarespace Commerce businesses.
We can create and refine branded email templates, campaigns, audience segments and automated sequences that work alongside your existing Squarespace website.
Where Squarespace gives the business everything it needs, we’d rather make good use of the tools already available than introduce additional platforms and unnecessary complexity.
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Strategy, content and creative all need to work together, so we can take care of both email design and copy.
We’ll work within your existing visual identity and tone of voice to make sure campaigns feel recognisably yours while still being designed around the objective of each send.
Where more substantial or specialist copywriting is required, we can bring in our copywriting partner as part of the project.
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We’ll establish what success looks like based on what your email marketing is actually there to achieve.
Depending on the platform, campaign and business, we can analyse engagement, clicks, conversions, attributed revenue, customer behaviour and individual automated flow performance.
For ongoing email marketing, those insights feed back into future strategy, segmentation, campaigns and automation so we’re continually learning and improving rather than simply sending and hoping.
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Let’s start planning. Get in touch →
We commissioned Studio Creates to provide temporary social management support, and they did a fantastic job. Amy hit the ground running, rapidly familiarising herself with our tone of voice and our content pillars. She planned an engaging and richly varied schedule, helping us maintain and grow our audience throughout the time we worked together – with all posts complemented by visually compelling, brand-aligned creative designed by Studio Creates.